The influential conservative group Club for Growth launched a new ad in West Virginia on Wednesday targeting Gov. Jim Justice (R), who’s running to unseat Sen. Joe Manchin (D-W.Va.).

“This is the definition of the swamp,” Justice says in the 30-second ad called “Deal,” which was first shared with The Hill.

“Jim Justice: The establishment’s handpicked candidate for Senate. Personally recruited by [Senate Minority Leader] Mitch McConnell,” a narrator in the ad continues. “Private texts, love letters and swamp-stained campaign cash. Payback for the 100K Justice’s family gave to help McConnell? A down payment on Justice’s loyalty. Who knows what deals were cut, but we do know Justice is McConnell’s man, not West Virginia’s.”

Club for Growth’s $9,000-backed ad buy is slated to run on Fox News and digitally across the Mountain State before, during and after the 2024 GOP presidential debate.

The ad references a $100,000 contribution that Justice and his family made to Kentuckians for Strong Leadership (KSL), a super PAC formed to boost McConnell, in September 2014, according to the Courier-Journal. 

The Senate minority leader that year faced a challenge from Democrat Alison Lundergan Grimes in that year’s election, though he ultimately won his seat by double digits. 

The ad comes as Club for Growth is backing Rep. Alex Mooney (R-W.Va.) in the Senate GOP primary to take on Manchin. Club for Growth Action and Protect Freedom PAC said in July they hauled in over $13 million for Mooney.

Meanwhile, Senate Republicans like Sen. Steve Daines (R-Mont.), chairman of the Senate GOP campaign arm, have largely rallied around Justice. McConnell, Daines and other GOP senators hosted a fundraiser for him in June, according to WV MetroNews. 

Manchin has said he will announce whether he plans to run for reelection later this year. The nonpartisan election handicapper Cook Political Report rates Manchin’s seat a “toss-up.”